Web Analytics Guide

New keyword discovery tool

Posted by Travis on February 27th, 2007

Trellian has released a free keyword discovery tool similar to that of Wordtracker.

Results? After a couple minutes of playing with it, pretty good. Although the ad on the side will get annoying, hey, that’s the price for free stuff.

I’ll try to do a few comparisons and see where this one lands vs. wordtracker and the DigitalPoint keyword tool.

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Adwords analytics | No Comments »

Analytics saves search marketer $10,000.

Posted by Travis on December 18th, 2006

How much is analytics worth to you? Well, if you use pay-per-click advertising for traffic, quite a bit. Shoemoney recently reported that PepperJam, a search marketing consultant/management company, successfully got one of its clients a $10,000 refund from Yahoo for invalid clicks. Read the full story and link to the article to see exactly how they did it Here.

Web Analytics, Adwords analytics | No Comments »

101 Conversion Tips

Posted by Travis on December 12th, 2006

Found this site offering 101 Easy Ways to use Google’s Website Optimizer and was thoroughly impressed.

Many of the techniques are things anyone should do to try to optimize their conversion rate, whether using the new Google optimizer or not. These are time-tested tips from e-commerce and decades of direct marketing knowledge all rolled up into one page. Great job to the folks at conversion-rate-experts.com!

Web Analytics, Affiliate marketing, Adwords analytics | No Comments »

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New keyword discovery tool

Analytics saves search marketer $10,000.

101 Conversion Tips

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