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Archive for October 21st, 2006

The Real Cost of a Wasted Click

Posted by Travis on October 21st, 2006

Continuing on my Adwords insights kick, here’s a thought related to the last post about negative keywords:
If you’re on a daily budget of, say, $10 per day and you’re maxing out every day, then your clicks that don’t convert are costing you more than you think.
There’s the obvious cost of the click, but you have […]

From my to-do list: Most of the stats from my adwords campaign and affiliate program tags provide me a good level of information. But, on a whim, I decided to crack open AWStats to see if I could gain any insights from there.
Sure enough, I found dozens of visits from keywords that were not relevant […]


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