Analytics saves search marketer $10,000.
Posted by Travis on December 18th, 2006How much is analytics worth to you? Well, if you use pay-per-click advertising for traffic, quite a bit. Shoemoney recently reported that PepperJam, a search marketing consultant/management company, successfully got one of its clients a $10,000 refund from Yahoo for invalid clicks. Read the full story and link to the article to see exactly how […]
