From my to-do list: Most of the stats from my adwords campaign and affiliate program tags provide me a good level of information. But, on a whim, I decided to crack open AWStats to see if I could gain any insights from there.
Sure enough, I found dozens of visits from keywords that were not relevant to the affiliate, and therefore wasted clicks.
These visits/wastes of money came from using broad-match keywords in the Adwords campaign. So, I copied the list of all keyword visits from AWStats, pasted them in a spreadsheet, and marked the ones that were not relevant. Now, all I have to do is add them as negative keywords in Adwords and my ROI should increase nicely!
I’ll log the changes and see if any relevant numbers come out of this, although it may not be a huge difference but rather one that adds up over time.
