Perhaps the most important section of the overview report, this pie chart tells you how your site is performing in the areas of search-engine optimization, obtaining click-throughs from relevant sites, and other sources of visitors.

Quick Tip:
While the “Show all” and “Hide all” buttons do not appear on this quadrant, you can hide/show the corresponding % of visitors to any section of the pie chart by clicking on its colored “slice.”

Interpretation

• As you can see here, the site in this example is drawing nearly 50% of its visitors from Google searches.
• Only about 8% of visitors come from directly typing in the URL (or using a bookmark), and one site, ReefSanctuary.com, is sending more visitors than any other site. The rest are probably listed under “other”

Definitions

• A Source is the place a visitor came from on the Internet. Sources will include search engines, other sites, and “direct” (see below)
• Direct visits come from either typing in the URL, or using a bookmark on the visitor’s browser.

This is an excerpt from the Analytics Guide Articles section, where you can find (and contribute) more in-depth information about Google Analytics, AWStats and more.

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