Executive Dashboard
Posted by Travis on December 12th, 2005The Executive Dashboard View is your default.
Here it is again:

The Choices:
- Executive Overview: This is what you already see to the right of your dashboard menu when the page loads. See our writeup on this overview and the four quadrants here.
- Conversion Summary: If you have goals set up, this will give you a snapshot view of how you are performing on each goal as a percentage of visits.
- Marketing Summary: Shows your top 5 sources, keywords and campaigns by raw visits and by goals if you have them set up. To the side of the stats, you will see the percentage increase or decrease on those statistics for the selected time period.
- Content Summary: Similar to your Marketing Summary, but this shows you top 5 entrances, exits and top 5 pages with similar accompanying stats to the Marketing Summary..
Definitions:
Sources, keywords, campaigns,visits, goals,entrances,exits,pages
See also:
Conversion Summary (coming soon)
Marketing Summary (coming soon)
Goals (Coming Soon)
This is an excerpt from the Analytics Guide Articles section, where you can find (and contribute) more in-depth information about Google Analytics, AWStats and more.
Next: Marketer Dashboard




