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Executive Dashboard

Posted by Travis on December 12th, 2005

The Executive Dashboard View is your default.

Here it is again:

analytics executive dashboard


The Choices:

  • Executive Overview: This is what you already see to the right of your dashboard menu when the page loads. See our writeup on this overview and the four quadrants here.
  • full dash executive

  • Conversion Summary: If you have goals set up, this will give you a snapshot view of how you are performing on each goal as a percentage of visits.
  • conversion summary

  • Marketing Summary: Shows your top 5 sources, keywords and campaigns by raw visits and by goals if you have them set up. To the side of the stats, you will see the percentage increase or decrease on those statistics for the selected time period.
  • marketing summary

  • Content Summary: Similar to your Marketing Summary, but this shows you top 5 entrances, exits and top 5 pages with similar accompanying stats to the Marketing Summary..
  • content summary

Definitions:
Sources, keywords, campaigns,visits, goals,entrances,exits,pages

See also:
Conversion Summary (coming soon)
Marketing Summary (coming soon)
Goals (Coming Soon)

This is an excerpt from the Analytics Guide Articles section, where you can find (and contribute) more in-depth information about Google Analytics, AWStats and more.

Next: Marketer Dashboard


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