I recently ran across this great post about how one affiliate marketer is using stats to come up with new ideas for revenue. She didn’t look at how many people came to her site, or how many page views they had, or their bounce rate. She looked at the referring keywords as a list of ways people were finding her site. It’s always good to monitor user behaviors. But this is a great example of using analytics for outside-the-box thinking.
So, next time you’re checking your stats, take a look at some of those one-off long tail keywords and remember, analytics should be the catalyst for new ideas, not just the measurement of an old idea’s results.
