Cpc program analysis
From Analytics Guide Articles
Check on the performance of your Google Adwords campaign here.
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Google Says:
CPC Program Analysis
Which cost-per-click keywords drive the highest quality traffic? This report shows the number of impressions, clicks, number of transactions, cost, Revenue, click-through rate, conversion rate, cost per click, revenue per click, and ROI for organic and paid search.
Click the plus next to any entry to drill down and compare keywords within each search engine. Click the Analysis Options Button button at the far left of any entry to view the data over time or to cross-segment this data.
To compare two date ranges, click the Date Range Comparison icon on the Date Range title bar.
Definitions:
- Impressions is the number of times your ad was shown (as provided by a search vendor).
- Clicks is how many times your ad was clicked on.
- Trans is the number of transactions.
- Cost is the cost of the clicks, as provided from PPC cost data programs.
- CTR is the click-through rate of your ads and is calculated by the number of clicks divided by the number of impressions.
- CR is the conversion rate.
- CPC is the average cost per click you paid on your keywords.
- RPC is the revenue per click.
- ROI is the return on investment, calculated by taking ([Revenue-Cost]/Cost).
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