Geo Location

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Interpretation

This report tells you not only where your visitors are coming from, but how valuable they are to you by way of goal conversion.

Identify your most important regions by goal conversion, then cross-segment them to find out which of your marketing methods appeal to those most valuable visitors by region.

Don't forget to look for untapped potential, rather than just focusing on your biggest performers. For example, are you not performing well in an extremely large region? Why not? Maybe it's time to do something about that.

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Keep in mind a couple of issues when geotargeting:

Not all click-throughs from other countries pay. Chitika, for example, will invalidate any clicks from unsupported regions (and not pay you for them, obviously) even though the clicks will have registered in Analytics.
If you're running an e-commerce site, you very well may not be able to ship/sell to many of these regions.

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Google Says

Geo Location

How do visitors from different regions compare with respect to conversions and average visit value? This report compares each geographic region's number of visits, pageviews per visit, conversion rates, and the average value of each visit.

Click the plus next to any region to compare regions within that region.
Click the Analysis Options Button button at the far left of any entry to view the data over time, to view to-date lifetime value, or to cross-segment this data.

To compare two date ranges, click the Date Range Comparison icon on the Date Range title bar.

Visits is the number of visits to your site from the country/region/city. P/Visit is pageviews divided by number of visits. G/Visit is number of goal conversions divided by number of visits. T/Visits is number of e-commerce transactions divided by number of visits. $/Visit is revenue (from e-commerce) or goal value divided by number of visits.

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