Referring Source

From Analytics Guide Articles

AnalyticsGuide Home | Forum | Articles Home

Referring Source Report

[edit]

Interpretation

Notice how the campaign type(Organic or Referral in this case) is listed in brackets after each source.

This page is an excellent example of tools available to help you with your own Event Tracking. When you add a new link to a site, here's where you can measure how well it performed for you.

Keep an eye out for referring sources you don't recognize. Other people publishing links to your site is an invaluable way to not only increase traffic, but also search engine rankings!

[edit]

Google Says

Referring Source

How do visitors referred by different sources (such as search engine, newsletter, or referral site) compare with respect to number of visits, conversion rate, and the average value of each visit?

Click the Analysis Options Button button at the far left of any entry to view the data over time, to view to-date lifetime value, or to cross-segment this data.

To compare two date ranges, click the Date Range Comparison icon on the Date Range title bar.

Each source is qualified by medium, in brackets, such as [referral]. Each medium is either one of the mediums with which you tagged referral links or one of the following special cases:

[organic] indicates visitors referred by an unpaid search engine listing.
[referral] indicates visitors referred by links which were not tagged with any campaign variables.
[(not set)]indicates visitors referred by links which were tagged with campaign variables but for which the medium variable was not set.
(direct)[(none)] indicates visitors who visited the site by typing the URL directly into their browser.

Visits is the number of visits referred by the source. P/Visit is pageviews divided by number of visits. G/Visit is number of goal conversions divided by number of visits. T/Visits is number of e-commerce transactions divided by number of visits. $/Visit is revenue (from e-commerce) or goal value divided by number of visits.

[edit]