User-defined
From Analytics Guide Articles
Google Says
User-defined
This report allows you to track visitor behavior based upon an arbitrary segment variable that you define. For example, the value selected in a pull-down menu of a registration form can be tagged to the visitor and used to determine conversion and behavior metrics. This report compares how visitors who identified with each of the different groups you defined compare with respect to number of visits, pageviews per visit, conversion rates, and average visit value.
Click the Analysis Options Button button at the far left of any entry to view the data over time, to view to-date lifetime value, or to cross-segment this data.
To compare two date ranges, click the Date Range Comparison icon on the Date Range title bar.
Visits is the number of visits to your site by visitors who identified with each of the different groups. P/Visit is pageviews divided by number of visits. G/Visit is number of goal conversions divided by number of visits.
Interpretation
Functions
