Walkthrough

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Welcome to the Google Analytics Walkthrough!

This set of articles acts as an introduction to setting up Google Analytics and taking a look at your first statistics. Click on a header to visit each section.

Analytics Setup

This will walk you through setting up your account and adding the tracking code to your web site. Articles cover:

  • Setting up an account
  • Setting up a profile
  • Adding the code

As well as a lnk to the workaround for adding more site profiles to an existing Google Analytics account.

Software Types

This area gives specific instructions for adding the Analytics tracking code to many common web software packages including open-source CMS packages such as Mambo/Joomla, blog software such as Wordpress, or forum software such as VBulletin or PHPBB.

Marketer Dashboard
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Marketer Dashboard

The Dashboard Views

The first thing you'll see once you have Analytics set up for a particular web site. Here, we'll go over the different dashboard views and tell you how to customize them.

Covered are:

  • Executive Dashboard
  • Marketer Dashboard
  • Webmaster Dashboard

The Overview Report

On your first Analytics page, to the right of your dashboards, you'll see your first reports sectioned off into four quadrants. We'll go over each of the four quadrants and what they means.

This is the overview report
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This is the overview report

All Reports

This area contains in-depth, comprehensive information about every report currently available through Google Analytics.

Please note the first several report pages have been populated- we've still got a ways to go!! Feel free to help us out by adding information on any report.

All Reports Page
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All Reports Page
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