Found this site offering 101 Easy Ways to use Google’s Website Optimizer and was thoroughly impressed.
Many of the techniques are things anyone should do to try to optimize their conversion rate, whether using the new Google optimizer or not. These are time-tested tips from e-commerce and decades of direct marketing knowledge all rolled up into […]
You’ve got to lose money to make money.
I’ve started almost a dozen adwords campaigns over the last month and the successful ones all have something in common: They weren’t successful at first. You can use all the research tools you want, in the end, the best way to learn what works and what doesn’t is […]
Continuing on my Adwords insights kick, here’s a thought related to the last post about negative keywords:
If you’re on a daily budget of, say, $10 per day and you’re maxing out every day, then your clicks that don’t convert are costing you more than you think.
There’s the obvious cost of the click, but you have […]
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