http://www.analyticsguide.com Web analytics Tips FAQ and information Tue, 27 Feb 2007 22:52:57 +0000 http://backend.userland.com/rss092 en Trellian has released a free keyword discovery tool similar to that of Wordtracker. Results? After a couple minutes of playing with it, pretty good. Although the ad on the side will get annoying, hey, that's the price for free stuff. I'll try to do a few comparisons and see where this one ... http://www.analyticsguide.com/new-keyword-discovery-tool/ How much is analytics worth to you? Well, if you use pay-per-click advertising for traffic, quite a bit. Shoemoney recently reported that PepperJam, a search marketing consultant/management company, successfully got one of its clients a $10,000 refund from Yahoo for invalid clicks. Read the full story and link to the ... http://www.analyticsguide.com/analytics-saves-search-marketer-10000/ Found this site offering 101 Easy Ways to use Google's Website Optimizer and was thoroughly impressed. Many of the techniques are things anyone should do to try to optimize their conversion rate, whether using the new Google optimizer or not. These are time-tested tips from e-commerce and decades of direct marketing ... http://www.analyticsguide.com/101-conversion-tips/ You've got to lose money to make money. I've started almost a dozen adwords campaigns over the last month and the successful ones all have something in common: They weren't successful at first. You can use all the research tools you want, in the end, the best way to learn what ... http://www.analyticsguide.com/my-secret-to-adwords/ Continuing on my Adwords insights kick, here's a thought related to the last post about negative keywords: If you're on a daily budget of, say, $10 per day and you're maxing out every day, then your clicks that don't convert are costing you more than you think. There's the obvious cost of ... http://www.analyticsguide.com/the-real-cost-of-a-wasted-click/ From my to-do list: Most of the stats from my adwords campaign and affiliate program tags provide me a good level of information. But, on a whim, I decided to crack open AWStats to see if I could gain any insights from there. Sure enough, I found dozens of visits from ... http://www.analyticsguide.com/adwords-and-awstats-work-together-to-give-you-negative-keywords/ Wooo, it's been a while since I posted. And there's a good reason for that... I've been busy making money. Specifically, using Adwords and other PPC programs. And while I've hated ignoring this site, priorities are priorities. Still, analytics guide has come into mind many times as I've gained insights ... http://www.analyticsguide.com/welcome-to-my-adwords-analytics-kick/ After nearly a year of waiting, Google Analytics has finally upped the maximum number of sites you can track to 50. Go 'head, log in to your analytics account and see for yourself. Then, let's all rejoice... http://www.analyticsguide.com/well-its-about-damned-time/ I recently ran across this great post about how one affiliate marketer is using stats to come up with new ideas for revenue. She didn't look at how many people came to her site, or how many page views they had, or their bounce rate. She looked at the ... http://www.analyticsguide.com/analytics-fishing-for-dollars/ Since the latest “Big Daddy” Google update, and subsequent comments from Matt Cutts, it has become increasingly clear that Google has begun emphasizing the quality, or trust value, of a site and its links more than ever before. Just because Google says it’s so doesn’t mean it is, right? ... http://www.analyticsguide.com/link-popularity-vs-link-reputation/