Continuing on my Adwords insights kick, here’s a thought related to the last post about negative keywords:
If you’re on a daily budget of, say, $10 per day and you’re maxing out every day, then your clicks that don’t convert are costing you more than you think.
There’s the obvious cost of the click, but you have to also take into account the wasted opportunity. On a daily budget, you will only get so many clicks. Every click that doesn’t convert is a missed opportunity for a click that did convert.
There are many ways to find out which clicks aren’t converting:
- Using AWStats, look at your keyword traffic and find irrelevant clicks
- Track your keywords using separate subid stats, so you know which ones are converting. Kill the ones with lower conversion rates, so your budget will be spent on the higher-converting keywords.
- You can also use Google Analytics to see the keywords people are clicking in.
Root out those wasted clicks, the cost is higher than you think!
