There have been a few scripts flying around for ad tracking in Google Analytics. First, there was one for Adsense, then for Adsense and Yahoo! Publisher network, and then one for Adsense and Chitika.

So, to fill in the missing piece and provide tracking for all three using Google Analytics, I added the YPN code back in. This one little script should now take care of all three, and instructions for adding them to your goals are below as well.

Step 1:
Add the following code to your header or footer (I used the footer) of the pages showing ads (or a global header/footer if possible)

<script type=”text/javascript”>
// by Shawn -
// http://www.digitalpoint.com/~shawn/2005/11/
track-adsense-clicks-with-google-analytics.html
// Put this at the bottom of the page (after the last AdSense block)
// Update: Randy added Chitika
//Update: Travis added YPN back in

function adsense_click() {
if(window.status.indexOf(’go to’) == 0) {
urchinTracker (’/AdSenseClick’);
}
}
function ypn_click() {
urchinTracker (’/YPNClick’);
}

function chitika_click()
{
if(window.status.indexOf(’More Info’) == 0)
{
urchinTracker (’/ChitikaClick’);
}
}

var elements;
if(document.getElementsByTagName)
{
elements = document.body.getElementsByTagName(”IFRAME”);
}
else if (document.body.all)
{
elements = document.body.all.tags(”IFRAME”);
}
else
{
elements = Array();
}

for(var i = 0; i < elements.length; i++)
{
if(elements[i].src.indexOf(’googlesyndication.com’) > -1)
{
elements[i].onfocus = adsense_click;
}
else if (elements[i].src.indexOf(’mm.chitika.net’) > -1)
{
elements[i].onfocus = chitika_click;
}
}
</script>

STEP 2:
Add the following goals to your site in google Analytics
(from “Analytics Settings”, click “edit” next to your site, then look for the “conversion goals and funnel” box)

Goal names: (whatever you want, I went with “ASClick, YPNClick, and Chitikaclick)

Goal URLs: (make sure you add these as-is, except of course change the “yoursite.com” part to… well, your site.

http://www.yoursite.com/AdSenseClick
http://www.yoursite.com/YPNClick
http://www.yoursite.com/ChitikaClick

Posted by Travis on Wednesday, December 28th, 2005 at 11:10 pm.