Wooo, it’s been a while since I posted. And there’s a good reason for that… I’ve been busy making money. Specifically, using Adwords and other PPC programs. And while I’ve hated ignoring this site, priorities are priorities.
Still, analytics guide has come into mind many times as I’ve gained insights into analysing and optimizing PPC campaigns, and I do believe that it’s every bit as relevant as a post about Google Analytics.
Matter of fact, my philosophy on analytics has always been that it’s not the numbers themselves, it’s what you make of them and the actions your own critical thinking, guided by the analytics, drives you to take.
In that sense, Adwords is quite possibly the perfect analytics microcosm. Nowhere else can you get so many stats, so quickly. And the fact that each non-converting click equals a loss of profit is a hell of a motivator.
So, I’ll be sharing my adwords insights here. I have many I’ve come across in the last few weeks especially.
So, here’s a bit of background about where I’ve been and what’s working for me:
Today, I have made over $600 PROFIT on an adsense spend of about $200. This is done using CPA affiliate programs and landing pages. How did I get to this number? Well, it happened over the course of about two weeks. I found an offer that seemed to show potential, but of course the income was extremely limited with no optimization.
I set up landing pages, used PHP to track which keywords were clicking through to the offer and which ones were subsequently converting. I tested Adwords ads, landing pages, keywords and bids fanatically for about a week. Every dime I made went back into adwords. But it was all an investment in a successful campaign, and in the last 7 days I have averaged a little over $400 per day profit.
I’ll be adding the insights and results in individual posts so they can be easily read. But I wanted to start with this post, so you understand why a site about analytics is talking so much about PPC campaigns: Because success in PPC is in the analytics, and much of the learning can be applied elsewhere.
